Photo by Jonathan Borba on Unsplash

Why You Need Vision — Especially Now

  1. Imaginable: Your vision needs to set out exactly what the future should look like.
  2. Desirable: Whatever you plan is, it needs to appeal to everyone. That’s not just customers; it’s employees, stakeholders, and anyone else who might have an interest in the business.
  3. Feasible: Of course, your vision for the future needs to be realistic. You need to be able to get where you want to go.
  4. Focused: Your plan needs to be a clear one, and it needs to get right to the heart of the matter.
  5. Flexible: Being flexible in business is hugely important, and when it comes to creating an effective vision there has never been more need for flexibility. If the plan has to change, you need to allow it to while still maintaining control.
  6. Communicable: Can you explain your plan in five minutes? No? Then it’s too complicated. It should be something that takes moments to explain and that everyone can understand.

An effective vision is not something that can be thought up in seconds and spewed out suddenly without taking any time to think things through. This method is going to be short sighted, confused, and will most likely end in failure — certainly for the long term. You need to spend time on getting your vision exactly right. This might be difficult (it should be). This might be messy (probably). This might be a case of many — many — trials and many errors before the solution presents itself.

That’s okay. In fact, that’s what it needs to be. The very first plan that comes into your mind might — just might — hold the basis for the final vision, but it won’t be everything. You’ll need to take that idea, twist it, pull it apart, put it back together again, and then start the process over until you have all of those above six points covered.

What many business owners and leaders worry about is the time this will take. In the meantime, while they are coming up with this vision, the crisis that is affecting their business might be taking everything over. But that’s why there are firefighters to help you. Or at least there should be. That’s what they do, they keep things running, they keep the wheels turning. And your job is to steer, otherwise you’ll end up driving into a brick wall. Keep your eyes on the road ahead and your vision will become an effective one.

Carl is a business psychologist and leadership development expert who focuses on the development of high performance leaders.

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