Catalysts, Reasons & Interventions
The economy is tough, but is getting better. I hear it from most of my C-Level clients. Now, the tone is, “We need to gear up so that we are not left behind as we emerge from the pandemic.”
If you’ve been fortunate, you’ve built a good, perhaps “great” company that has weathered this crisis and you are poised for an upswing. Did you know, though, that the average life of a corporation is only 14 years and growing shorter? And that’s without factoring in the impact of COVID-19.
This briefing looks at
- the catalysts that cause companies to fail,
- reasons why companies fail,
- and why interventions are sometimes misplaced.
I recall attending a seminar a few years ago where I had the good fortune to hear Dr. Jagish Sheth speak. Jag, as he likes to be called, is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, and the author of several books including “The Rule of Three: Surviving and Thriving in Competitive Markets,” and most recently ‘The Global Rule of Three: Competing with Conscious Strategy.’
The Rule of Three
Jag Sheth has conducted extensive research into the factors that contribute to building great…
