Too often, leaders find themselves rushing to address after-the-fact emergencies, rather than driving proactive performance urgency.
Urgency is a positive state that enhances performance, and CEO’s need to aid its creation.
Why businesses need urgency
There are three primary reasons that urgency is needed in any business.
1. Competitive pressure
If a manager is unable to keep forward movement at an urgent pace, it might never be possible to be first-to-market with anything, or provide consumers with the solutions they need, when they need them.
2. Avoiding undesirable situations or consequences
Times of change require urgency. For this factor, picture a management team implementing a change in order to avoid an unwelcome situation or outcome.
3. In response to market demand
This is another ‘changing times’ driver. Urgency must be communicated in order to complete the change in the shortest amount of time.
