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Business Must Evolve & Change: Leading Purposeful Change

Carl Robinson PhD
3 min readAug 19, 2021


Business must evolve and change. Stagnant leaders and businesses may enjoy success for a time, but continued success relies on changing and developing.

Whosoever desires constant success must change his conduct with the times. Niccolò Machiavelli

Although expressed five centuries ago, the Italian philosopher’s words are deep-rooted, and certainly ring true today. In this briefing we’ll explore how you can create buy-in from your employees through demonstrating purposeful change.

Change isn’t easy

Change doesn’t come easy, though, and people are often resistant to it. Forcing change upon employees doesn’t work in the long-run because they haven’t bought into the new ideas.

Rather than taking the initiative and running with the innovation, your disgruntled workforce will return to the status quo at the earliest opportunity.

Anticipate hurdles

Often, as the change leader, you can feel powerless when trying to evolve your business.

Anticipating the presence of hurdles is vital. As Manns and Rising discuss in a Graziadio Business Review study, “…leading change is not a science. Rather, it is a gradual process of discovery that prompts the leaders to react to problems, setbacks, and small successes along the way.”

Creating purposeful change

For your employees to rise to the challenges generated by change, the upheaval must demonstrate purpose and value. Change needs to happen for a reason.

So where do you start and how do you affect real, purposeful change in your organization?

  • Share overall objectives
  • Get buy-in from influencers
  • Demonstrate the benefits of change
  • Communicate frequently
  • Use feedback to adjust and improve



Carl Robinson PhD

Carl is a business psychologist and leadership development expert who focuses on the development of high performance leaders.