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Building Creativity into Your Organization
Whether in startups or established companies, leaders and executives are expected to be pioneers of new ideas and solutions. But when you’re just one person in a larger team or massive company, being the sole source of new ideas can prove to be exhausting — and not very fruitful.
To generate better ideas, improve employees’ problem solving or critical thinking, and reduce the burden on leaders, consider fostering creativity in your team.
The Importance of Creativity
Creative thinking is one of the most powerful tools an executive can harness for themselves and their peers or employees. Creativity is more than just the ability to paint, write, or dance; it’s the ability to express new ideas and solve problems in non-traditional ways.
Creative selling, creative brainstorming, and even creative marketing are all essential elements of a great company. A company needs creativity to succeed, no matter their mission. Studies show that encouraging creativity benefits the company overall: employees who are able to express their creativity are typically happier and more productive, which forms a positive office culture. Employee retention is higher, profit margins larger, and open collaboration is encouraged, leading to better operations. When you foster creativity, you foster all…
